Our Journey to Reinvent Travel

Official incorporation of MustSeen as a legal entity (e.g., an OÜ in Estonia) to unlock crucial API partnerships.

Perfecting our unique selling proposition with robust ferry/tunnel detection and best-in-class cost transparency.

Securing contracts for real-time hotel and train data, the fuel for our Logistics Engine.

Designing the interactive canvas for our Dream Engine. Validating the user experience for gathering inspiration.

Implementing the multimodal AI backend that analyzes images and text to understand the user's travel 'vibe'.

Our signature feature: proactive notifications when the perfect trip (vibe + budget) becomes available.

Starting to systematically collect structured data from every successful trip plan, laying the groundwork for our Data Moat.

The AI transitions from a tool to an assistant, suggesting trips based on learned preferences and real-world triggers.

Users can share, clone, and adapt their complete trips (moodboard + itinerary), creating a network effect.

Opening our unique, structured travel data to other AI agents and B2B partners, establishing our Data Moat.